You’ve been having a lot of success advertising your personal injury law firm, and you’ve seen your web traffic rise dramatically. However, your practice has been struggling to convert those views into actual clients. So why is there a disconnect between your marketing and retention rates? It’s because the best way to get personal injury leads includes more than just good advertising
If you’re wondering how to find personal injury clients and retain them, the most important strategy you can implement to build positive rapport with your clients is quick and efficient communication. And the best way to do that is with a capable receptionist system.
In this comprehensive guide, we’ll walk you through how to build a successful attorney client relationship and implement a virtual receptionist system to improve your business operations and secure future clients.
Step 1: Make Sure You Have A Quick Answering Service
One of the most important factors when retaining personal injury clients is promptly answering and returning calls. To that end, the more calls you take, the better. If your firm misses lots of personal injury client calls:
- Those clients could find legal representation elsewhere
- You’re unable to build a relationship or rapport with clients
- Any money you may have put into advertising to clients is wasted
So you need to be able to take calls quickly. Since the average settlement in a personal injury case is $52,900, those missed calls carry a hefty financial price.
Working with a legal call center or using a virtual receptionist system eliminates these financial costs. With one, you can ensure that all of your practice’s calls get answered, so you don’t have to worry about clients contacting another experienced personal injury lawyer during your absence.
You can also provide excellent, personal customer service to make clients feel valued and begin to nurture professional and trusted attorney client relationships.
Step 2: Don’t Wait To Set Up Meetings
Taking calls is just the first step. It’s also important to follow up and schedule meetings with the prospective client, either in-person or virtually. If you wait a long time between taking their call and scheduling an appointment, you again run the risk of losing a potential client to another personal injury lawyer. When learning how to run a personal injury law firm, responsiveness is essential.
A good reception service can also help you set up meetings with clients more efficiently. The best services will provide:
- 24/7 scheduling abilities
- Agents who are knowledgeable about your personal injury practice
- Receptionists who can schedule in multiple languages
- A streamlined intake process for your clients
These factors can increase your personal injury client retention and make your clients feel more valued. In fact, using a good scheduling and legal intake service can increase your retention and conversion by up to 40%.
Step 3: Add Texting To the Mix
Texting is also a great way to reach out to clients quickly and keep them in the loop about important appointments or dates. Incorporating texting into your virtual reception service also gives your personal injury practice a lot more flexibility. They let you:
- Follow up with clients faster
- Offer a customized texting experience
- Take client questions 24/7
- Easily fit the text service into your workflow
You can also use law firm chat and text services to send client retainers and formally secure legal representation for those clients. For example, if you follow up with a text message containing the retainer right after a successful meeting, you can massively increase the number of clients you sign.
Step 4: Follow Up On Your Analytics
Offering good customer service is essential to getting personal injury clients. Over 40% of potential clients who reach out to law firms by phone or by web wait about two to three days for a response. As such, using a virtual receptionist that promptly responds to inquiries can put you above the average, and show your clients you care about their needs.
Truly excellent reception services will help you monitor your analytics to further improve customer service by offering:
- Detailed reports on client intake
- Analytic services to track leads and increase your practice’s revenue
- Access your data from anywhere
The ability to monitor your customer service puts you in the driver’s seat. It also allows you to ensure that your virtual receptionist system’s agents are handling clients in a way that’s consistent with your practice’s values.
Take Your Firm to the Next Level With Alert
A virtual receptionist system is an effective way to retain personal injury clients. That’s because establishing convenient and efficient communication within your firm can help to build trust and generate long term customer relationships.
To that end, add a virtual receptionist to your personal injury law firm with Alert.
At Alert, we’re here to help your firm expand and succeed. Our receptionist services will ensure you don’t miss out on opportunities to connect with and retain potential clients. We can also help you brainstorm how to improve lead generation for your firm and make sure you’re converting the right cases to maximize caseload and maintain your schedule of clientele.
So don’t wait! Get started with Alert today and take advantage of our 30-day free trial and host of benefits.
Lawyers.com. Personal Injury: How Much Can I Expect to Get? https://www.lawyers.com/legal-info/personal-injury/personal-injury-basics/personal-injury-how-much-can-i-expect-to-get.html
Lawyerist. 8 Ways to Improve Your Law Firm’s Customer Service. https://lawyerist.com/blog/8-ways-to-improve-your-firms-customer-service/