Why Lawyers Should Start Thinking Like Salespeople
The legal intake process is an integral part of the overall client lifecycle at a law firm—it’s the series of steps required to convert potential clients into paying ones. In other words, it’s the law firm sales process. But for some reason, lawyers fear the word sales. Fears aside, keeping sales tactics in mind can […]
How to Know if Your Law Firm Is Losing Too Many Leads
As a law firm, it is critical to know how many leads you’re able to acquire. Equally important is knowing how many leads are falling through the cracks. Ineffective marketing and intake can eliminate already slim margins and prevent you from seeing the desired return on your advertising investment. Ultimately, it can leave you wasting […]
Answering the Phone is Part of the Sales Process
The phone is ringing. Someone picks it up and says, “Good morning, you’ve reached Green Trails. Can you hold please?” Before I can say “yes” or “no,” I’m on hold. And I’m annoyed. Not just because I’ve been put on hold, but because I wasn’t given a choice. I called to ask if Green Trails […]