Call Answering Services in Real-life Terms

August 13th, 2010

Whenever I talk about the benefits of call answering services, I feel like I’m running through a list of bullet points. Those benefits are hard to convey in real-life terms. A while back, though, I received an e-mail that did a great job of doing just that. Let me tell you the story.

In early February, a 17-story building in the Northeast caught fire. The police needed barricades to close off the street to traffic. That call came through a call answering service.

The fire department needed the transit authority to send buses to help evacuate the people from the building. That call, too, went through the same call answering service.

When the Red Cross needed to provide water and shelter for the tenants, that call also went through the same call answering service.

Many residents of the building had pets suffering from smoke inhalation, and they needed a veterinarian. That call went through the same call answering service.

After the fire was put out and the barricades were taken down, a contractor was needed to clean up the debris. That call, too, went through the call answering service.

When salt and sand were needed to spread on the streets to prevent icing, the call for the trucks went through that call answering service.

When the electrical safety authority had to restore power to the building, that call also went through the same call answering service.

Calls from evacuees wanting to know if they could go back home were handled by that same call answering service.

Sadly, in this case, when two lives were lost, and they needed the coroner, the call answering service took that call, too.

It’s easy to think about call answering services handling after-hours phone calls, but when you see the reality of how the service unfolds, it takes on a whole new meaning. The woman who wrote the e-mail about this incident not only works at the call answering service that handled all those calls, but her mother was a tenant in the building that caught fire that night. For her, the benefits of call answering services will never be just a list of bullet points.

Frances Starr, Director of Sales & Marketing for Alert Communications.  Alert Communications is a 24/7bilingual inbound call center, specializing in professional attorney answering, virtual receptionistSpanish answering and business answering solutions.

Answering Your Business Phones IS Part of the Sales Process

May 26th, 2010

The phone is ringing. Someone picks it up and says, “Good morning, you’ve reached Green Trails. Can you hold please?” Before I can say “yes” or “no,” I’m on hold. And I’m annoyed. Not just because I’ve been put on hold, but because I wasn’t given a choice. I called to ask if Green Trails had a particular item, but I figure I can call somewhere else and be treated better. I hang up. And Green Trails loses my business.

“Green Trails” doesn’t really exist, but I’m sure you’ve experienced a similar situation. That scenario asks a very important question — where does the sales process begin? It also answers it — as soon as the customer connects with your business. It doesn’t matter whether that connection is face to face over a store counter or simply over the phone. First impressions definitely impact sales.

While many businesses focus on face-to-face customer service, it’s just as important to pay attention to customer service in handling calls. Common courtesy is a great place to start, but it by no means ends there. Ideally, your customers should never be put on hold right when their call is answered. But if you have just one person answering your calls instead of a business answering service or virtual-receptionist service, that person should be courteous enough to wait for customers to answer the question before putting them on hold.

You also want to make sure callers can easily understand what’s said to them. Good articulation goes a long way toward making customers feel comfortable. While you might think you’re impressing customers with how busy you are by speaking quickly or immediately putting them on hold, truth is, that makes most customers feel you don’t care about them and don’t have time to help them.

No matter who’s answering your calls, be sure she has enough knowledge about your products and services to answer basic questions and ask for information to determine exactly what each caller needs or wants. Being able to direct customers to the right person or department for help is critical. Transferring customers around your organization is a quick way to frustrate them and encourage them to hang up.

Pay attention the next time you make a call. How is it handled? Are you taken care of right away or put on hold? Could you understand what was said to you? Did you get information you needed and/or get connected to the right person? Would you call back again? Take your experience and apply it to your own business to see how customers might feel when they interact with your company. Don’t make the mistake of underestimating the importance of call handling in your sales process.

Learn more about Alert Communications business answering service solutions.

Frances Starr, Director of Sales & Marketing for Alert Communications.  Alert Communications is a 24/7bilingual inbound call center, specializing in professional attorney answering, virtual receptionistSpanish answering and business answering solutions.

High Praises to Our Legal Receptionists

May 7th, 2010

This past weekend I attended a tradeshow promoting Alert Communications’ attorney answering services. Based on the traffic at our booth, I’d say it was very successful. Many well-qualified candidates interested in using our services stopped by to ask questions and learn more. But since I would like some sales figures to confirm our success, I won’t make a final decision until we’ve done some follow up, and I see those final numbers in a few weeks or a month.

As I said, we had a lot of traffic. The people were very nice and had a lot of great questions to ask us. Are you available 24/7? Do your agents speak Spanish?  Can you schedule appointments for me, and how do you do it? What makes your service different from other call centers/answering services?

All the visitors spent a lot of time explaining their situation and gave us a chance to tell them how our lawyer answering services could truly help them. But guess what the most popular question was — How much is it?

That same question was asked in a variety of ways. I quoted rates, explained our services are month to month and did my best to help them see our value. I made a point of explaining that our attorney answering services are designed to help them capture new clients they might otherwise lose. And I pointed out that  additional business would pay for the cost of our services. I was doing a good job, but not nearly as good a job as my existing clients did for me.

It was great! THEY were great! Many of our clients stopped by our booth to say hello and tell us what a great job we do. On several occasions, I had 5-10 people at my booth when an Alert client stopped by to sing our praises. This was live, word-of-mouth advertising that was better than anything I could possibly say to prospective clients.

Our current clients explained how great our staff is, how friendly they are, how our account managers help them and — best of all — how they had no idea how many calls they were missing until they started using our services. They went on to say their practices were growing because they were no longer missing those calls. If only my cell phone shot video, I would have some great video testimonials for our Web site!

While there are any number of effective online, electronic and printed ways to advertise in today’s business world, I have to admit there’s still nothing that beats the impact of word-of-mouth advertising.

If you don’t know what your clients are saying about you, it’s time to go find out.

Frances Starr, Director of Sales & Marketing for Alert Communications.  Alert Communications is a 24/7bilingual inbound call center, specializing in professional attorney answering, virtual receptionistSpanish answering and business answering solutions.

Cost Benefits of Using Specialized Lawyers Answering Services

April 21st, 2010

 

Sometimes it’s difficult to make the decision to choose a specialized service over a general service, especially when your first thought is whether or not it’s cost effective. If you’re an attorney, you may wonder about the differences between a general answering service and one that specializes in offering lawyer answering services. Consider this.

If you’re a bankruptcy attorney, hiring a company that specializes in lawyer answering services can eliminate you handling client creditor calls. By providing a client list to the company, a receptionist can verify representation and notify you of the call details via e-mail. With a general answering service you might just get a message with a call-back number.

A personal injury practice also can benefit in both time and money with specialized lawyer answering services. The receptionist can take potential-client calls, complete an intake form and deliver it to you in csv format to import to your case management software. Some lawyer answering services can immediately connect the caller to you as well. This can reduce the time your practice spends on the phone with an unqualified caller.

If you choose the right lawyer answering service as a criminal defense attorney, you could retain a client on the first call. For instance, a receptionist can immediately connect potential traffic-violation clients to you and remain on the line to transcribe the conversation. You receive an e-mail from the receptionist that documents fees, credit card information and pertinent case facts. You’ve retained the client on the first call and have a detailed transcript of your conversation.

Immigration attorneys can benefit from a specialized lawyer answering service where potential clients are taken care of on the first call, giving them no reason to continue to shop for legal services. In this type of practice you want to be sure the lawyer answering service offers multi-lingual support as well as intake processing and appointment scheduling. 

When you shop around for lawyer answering services here are a few questions you should ask:

  • Do they provide 24/7 service?
  • Do they offer bilingual or multilingual services?
  • Can they provide customer referrals?
  • Do they have specialized training?

 

A specialized lawyer answering service will cost a bit more, but it’s a smart investment in your practice. The applications mentioned above are designed to either reduce your work load or help you capture potential new clients. Paying a bit more so your client calls are handled professionally and successfully the first time the phone rings is definitely worth a lot more.

A Customer Service Paradox-Can a virtual receptionist help you be the exception?

April 12th, 2010

Here’s a paradox for you. Customers want more from the people they do business with, but they’ve come to expect less than they did before. How can that be? Think about it. When you go to the doctor, you want to see him immediately, but you expect you’ll have to wait because experience shows that’s usually the case. So you never schedule anything too closely around a doctor’s appointment.

I even got a survey recently from an orthopedist’s office I visited, and one of the questions was “How long did you have to wait to see the doctor?”  Notice the question wasn’t “Did you have to wait to see the doctor?” Waiting was assumed, even by the survey writers.

So where does your business fit into this paradox? Are you contributing to the expectation that your customers will get less even though they’d like more? Or are you the exception?

Are your customers disappointed when they call your office during the day or after hours? Maybe they expected to get an answering machine but were hoping they might reach a real person. Maybe you should give them more than they expect.

The whole idea behind using virtual receptionists and business answering services is to provide customers with an immediate response. Answering-service clients want their customers to speak with a “real” person, 24/7, who can either patch them through directly to someone or immediately get a message to the client. Shouldn’t that be something you want for your customers, too?

If your business is already the exception to this want-more/expect-less paradox, then good for you. If your answer is “not so much,” then I encourage you to think about what you can do to bring an end to it. If your customers are reaching an answering machine instead of a virtual receptionist during office hours or a business answering service after hours, maybe it’s time to reconsider. Professional answering and/or virtual receptionist services can help you be the exception to the paradox.

Frances Starr, Director of Sales & Marketing for Alert Communications.  Alert Communications is a 24/7bilingual inbound call center, specializing in professional attorney answering, virtual receptionistSpanish answering and business answering solutions.

Consider the Benefits of Business Answering Services

March 18th, 2010

In real estate, it all boils down to three things — location, location, location. In business, it’s not so simple when you’re looking to turn prospective customers into paying customers.

Moving customers from the first to the second category basically boils down to how great an experience they have with you starting with their first phone call. So what can you do to favorably impact their overall experience? Consider business answering services.

People like reaching and talking to other people, not machines. If you don’t already have a business answering service, give it some thought so your phones are covered during lunch hours, while you’re out on service calls or attending to other customers, or after hours and on the weekends.

As soon as your business answering service takes that first call, opportunity is knocking, so take advantage of it. Depending on the answering service options you choose, you may be able to immediately receive call messages and/or have calls patched through. Quick response to potential customers is sometimes all it takes to win their business.

If your business receives emergency calls, then be sure your business answering service knows how to handle them, too. Set up specialized protocols so the answering service can gather the information you need from callers to make the right decision quickly. Once potential customers are interested enough in your company, it’s up to you to impress them enough to become paying customers.

Your knowledge and enthusiasm combined with great customer service will win you repeat business and/or great word-of-mouth advertising. Choosing the right business answering service is just one way to get things started.

Live Receptionist vs. Voicemail?

March 5th, 2010

Just for kicks, go to Google and type in “how to reach a live person.” One of the top listings shows “Phone numbers, shortcuts and customer service tips” — on a site called GetHuman.com. It made me smile.

A live receptionist is as “human” as you can get.  If you can’t afford an onsite receptionist then try a virtual receptionist service.  Many offer their services in Spanish as well as English.

We know what so many companies are finding out — people want to talk to people, not machines. And it helps if they speak the same language. When your customers call, they want a live person to answer the phone and talk with them.  There is definately value in human interaction and a personal touch.  It doesn’t matter whether their handling emergency calls or covering your office while you’re out to lunch, live receptionists care about your customers as much as you do, and are dedicated to providing a professional, courteous service when you’re not there.

A machine never goes out of its way to calm someone down, get the right information or can’t determine just how urgent a call is. A live person, given the right training, can.  A machine may very well make an upset customer irate or overwhelmed. A live person, given the right training, won’t.

If you want to get your company’s name off the GetHuman.com list — or ensure your business never makes the list — try a virtual receptionist service. You can “get human” in no time.

Frances Starr, Director of Sales & Marketing for Alert Communications.  Alert Communications is a 24/7bilingual inbound call center, specializing in professional attorney answering, virtual receptionistSpanish answering and business answering solutions.

Melody in Green for 2010

March 2nd, 2010

At Alert Communications, we’re revising the recycling tune we’ve been playing here for years.  The old version simply redeemed beverage containers for cash to purchase break room magazines.  This year the original melody is developing several new variations as we further “green” our business with expanded recycling efforts.

In January we orchestrated a new process for destroying sensitive documents and routing waste paper from our Dumpster.  This material is now deposited in locked, sixty gallon containers provided by a mobile shredding service.  Once per month its truck will service these containers.   The contents will be shredded onsite and carried to a recycling facility.

Last month we also learned the score on the Dumpster service we retain with our local rubbish company.  We discovered our Dumpster is part of a “unicycling” program that permits both recyclables and “messy” trash in it.  The “messy” trash must be bagged and tied shut.  Recyclables, such as hard plastics, containers numbered 1 through 7, and cardboard may be put loose inside the Dumpster.

The dynamics of recycling at Alert are improving.  Most of us now have desk caddies for collecting paper during our shifts that is easily transferred to the sixty gallon containers at the end of the day.  Break rooms now have four bins for sorting various types of trash: aluminum cans, plastic beverage bottles, all “other” recyclables, and one for “messy” trash.  We’ll continue to redeem aluminum and plastic beverage containers for cash while depositing the other types of trash in our “unicycling” Dumpster.  Our answering services representatives and others in the company are eagerly participating in the recycling efforts.

Over the next few months we’ll be rehearsing this new version to an old song when sorting our trash plus developing a process for recycling hazardous items that cannot safely be put in our Dumpster such as electronic equipment, batteries, and computer hardware.    It may take time to perfect our performance, but the melody we’re playing now will take us to the top of the chart as we pursue our “green” goals at Alert Communications.

Well Trained Answering Service Agents Are a Must

February 26th, 2010

If ever I’ve been tempted to handle a phone call in a less than professional manner (yes this has happened), I think about virtual receptionists, answering service agents and call-center staff. They don’t have the luxury of letting customers even think they might be gritting their teeth. Fortunately, there’s training available that helps these folks create win-win situations out of the most emotional calls.

The first step is to be able to split yourself into two. (Just kidding, but it can help.) One “you” needs to step back and look at the call from outside all the emotions. The other “you” has to decide how to diffuse the situation. At this point, an agent may benefit from visualizing Robert Plutchik’s flower-petal model of emotions to determine exactly what the customer is feeling. Once he knows that, he knows how to manage the call by asking the right questions and letting the customer know he understands his distress and will help resolve the problem.

Through it all, agents need to remind themselves to hold onto their composure. If they lose that, they lose — period. Plus, they must remember they ARE their customers’ business as far as that caller is concerned. Every caller is important, and should be treated courteously and professionally, no matter the emotions involved. With the right protocol many customer service issues can be handled by the call center.  However, when a call is escalated directly to their client, the call center agent should know how to document a caller’s emotional state so their client can quickly and efficiently handle the situation.

While agents are busy splitting themselves into two, they need to remain flexible throughout it all. Every situation is different, and what worked well with one caller may not help the least with another. It’s important to hit just the right tone with callers. Not aggressive, but assertive enough to take control of the call. And definitely not passive. It’s best to engage the caller, identify and acknowledge their feelings and assure them that they will be helped, while gathering the necessary information in order to do so.

The next time you’re tempted to slam the receiver down or hit “End” on your cell phone, take a deep breath and figure out how to turn the call around. I promise to try and do that the next time I’m “discussing” my prescription coverage with my insurance provider.

Frances Starr, Director of Sales & Marketing for Alert Communications.  Alert Communications is a 24/7 bilingual inbound call center, specializing in professional attorney answering, virtual receptionist, Spanish and business answering solutions.

Multi-tasking, Multi-tasking, Multi-tasking — Does it Work?

February 18th, 2010

I saw a mother yesterday pushing a stroller, talking on her cell phone and walking two dogs simultaneously. I immediately admired her. But when I looked more closely (I was at a traffic signal, so I had a few minutes), I saw the baby was crying, the phone was slipping and the dogs’ leashes were wrapped around each other and her arm.

How well does multi-tasking work? My Google search was split almost 50-50 between articles and studies supporting it and those stating that it leads to productivity loss. So how do you know if it does or doesn’t work? Check it out at work.

The most obvious cases are the people who are doing other things while on a muted conference call. Chances are they do fine until someone asks them a question. Then it’s a scramble to try to figure out what, exactly, they were asked and to find the button to take the call off mute. (Hopefully, your customer service folks aren’t into multi-tasking…)

But what about the guy or gal who’s perpetually tuned in to their “mobile device”? I’m not talking about using your cell phone while you’re driving; enough states have already passed laws forbidding that kind of multi-tasking. I mean the person who’s having a conversation with you but never looks at you, because they’re texting, checking their e-mail or surfing the ‘net. Did they hear anything you said? (Aren’t you tempted to interject “…so you’ll have that report ready in an hour, right?” to see if they’re paying attention?)

So I’m curious. Do you think multi-tasking is effective in your personal or professional life? Do you have an embarrassing multi-tasking-effort-gone-bad story you can share? C’mon, stop talking on the phone while you’re reading this, and tell me what you think.

Frances Starr, Director of Sales & Marketing for Alert Communications.  Alert Communications is a 24/7 bilingual inbound call center, specializing in professional attorney answering, virtual receptionist, Spanish and business answering solutions.