Chances are your customers will either find your business online or visit your site once they purchase from you. So are you doing everything you can to build customer loyalty online?

I could give you a long list of things to try on your web site to increase customer loyalty, but I’d rather give you some tips to make sure you don’t lose it.

  • Keep it simple – If your web site is too difficult for people to navigate, they will look elsewhere. Use easy-to-read signs to guide them, and make sure your navigation bar is simple and in the same spot on every page.
  • Deliver on promises – Nothing is more aggravating than finding out “guarantees” are only lip service. If you’re not going to do it, don’t put it on your site.
  • Limit bells and whistles – You want people to immediately know what you do. Don’t distract them with flashing icons, pop-up windows and rotating banner ads.
  • Be current – Promote new products, services, discounts and special offers. Tell people when an out-of-stock will return. Don’t frustrate them by waiting until check out to tell them.
  • Don’t hide your contact info – If it’s too difficult to reach you, visitors may go elsewhere. Offer a variety of ways to reach you – toll-free phone number, e-mail address or a live, online chat.

While you work to discover new ways to build customer loyalty with your online presence, be sure your site isn’t working against you.

Is there something else you’ve done to make sure you’re not damaging customer loyalty? Please share your comments.

Frances Starr, Director of Sales & Marketing for Alert Communications. Alert Communications provides 24/7 call answering support including: Call Center Service, Live Answering Service, Spanish Answering Service, Attorney Answering Service, Virtual Receptionist Service.