Your law firm only gets one chance at making a great first impression and yet many firms blow it with poor communication. After your new client fills out your contact form or calls your firm, how do you follow up? Have you tried sending them an email welcoming them to your firm and asking them to fill out the proper intake forms?
Welcome emails are simple ways to introduce your law firm and ease your new client into working with an attorney to gather the information you need before holding a consultation. We’ve outlined the essential parts of a standard welcome email below. If any issues arise, you can count on Alert Communications to handle the writing, sending, and follow-up for you.
Make a Great Introduction
A typical client won’t go through your website reading up about your law firm’s history. A few may look at attorney profiles, but generally, these topics are left unspoken during the attorney hiring process. Your welcome email is an opportunity to provide a new client with information about your law firm and a bit of background on the partners. If you already know which attorney will be working with the client, you should include a short bio so the client can get to know the attorney before the first meeting.
If your law firm handles multiple areas of law, make sure you have a welcome email tailored to each practice area. Include some specifics about your case history. It may seem boring, but it’s an impressive bit of info to include in your welcome email which helps clients know they’ve made the right choice.
Use a Welcome Email to Make the Initial Consultation Faster
One of the luxuries of sending a welcome email is being able to include the intake paperwork that every client needs to fill out. By attaching those forms to your welcome email, you’re saving everyone time at the consultation and you’re allowing the client to gather the necessary info at their own leisure rather than making them scramble to locate forms and info on the spot.
The intake forms included with your welcome email also give new clients a good idea of what type of information they need to bring to the consultation. You can go a step beyond that and include an “important documents to bring” checklist. This will help speed up the work you get done during the first meeting and fast-track the case.
Let Alert Communications Welcome New Clients
When working with Alert Communications, you can leave the initial correspondence and communications to us. We send custom, personalized welcome emails to new clients directly from your domain, keeping your branding intact the entire way through.
Fill out our contact form or give us a call at 844-694-6825 to talk to us about our full range of law firm communication support services.